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Strategic and Goals-Based Planning

Simply put, strategic planning determines where an organization is going over the next year or more, how it is going to get there, and how it will assess its success. Goals-based planning is a subset of the strategic plan. Linda Patch, together with her associates, have worked with a number of clients on long-range marketing and PR planning. She also is skilled at working with an organization’s established mission to set goals-based PR strategies and timelines.