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Linda Patch & Associates — Clients: WCRB-FM Radio
 

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WCRB-FM Radio

As Promotion Director for WCRB-FM, Boston’s only 24-hour classical music station, Linda. Patch supervised all public relations, advertising, and promotional efforts.

She was responsible for coordinating the radio portion of large-scale fundraising promotions for the Boston Symphony Orchestra and the Opera Company of Boston. She also solicited benefit performances and negotiated contracts with national and local celebrities to appear at major station promotional events. She created on-air promotions in cooperation with major sponsors, and conceptualized and supervised production of all promotional and sales materials.